In the last quarter of 2020, there were 265 million daily active users on Snapchat, accounting for a 22% YoY increase. Users are actively engaging with the platform, as Snapchat data shows they are now creating and sending over 5 billion snaps daily. For example, you can include metrics like cost, add to cart, started checkouts, and purchases in your report. These metrics tell you which ads drive relevant and high purchase intent traffic to your website.

If Snapchatters can’t get enough of your ad and it’s driving lots of engagement, then it’s in Snapchat’s interest to show that ad over a low-quality ad. Although most people won’t be advertising on this scale, it gives us an insight into how ad types affect your Snapchat ad’s cost. While you still pay based on the number of impressions your ad receives, goal-based bidding allows you to optimize your ad placements to achieve a certain price per goal. One of the first things you need to decide on with your advertising is your goal, and Snapchat gives you 16 options to choose from.

Snapchat doesn’t seem to be a friendly platform for news organizations to advertise on, as nearly two-thirds of its users simply aren’t interested in what they have to offer. Short attention spans, combined with boredom and the shire amount of time we waste staring at our phones are the bread and butter of every Snapchat advertiser. Snapchat advertising statistics show that 88% of all Snapchat users enjoy the advertisements they discover.

In case there are any pending updates, they will show up in the Software Update window. On average, Snapchat charges around $5 to $20 per day to run a geofilter over a suburban sized home. If you are wanting to run multiple geofilters over the same area, Snapchat will charge you for each On-Demand geofilter you run.

Psst, by authorizing your account for the first time, you’ll start a 14-day free trial of Supermetrics for Data Studio. Next, you’ll find a sparkline chart showing impressions and video views by month and year. You can easily identify trends that are worth noticing. Or perhaps, it’s time to spice up your ad creatives. How much you’re paying for each item added to a customer’s cart. The total number of times someone viewed your ad to at least 75%.

When you think about it, Snapchat is the perfect platform to draw new customers in, as most people will simply not sit through a commercial that is longer than 30 seconds. As Snapchat’s user base continues to grow, more businesses are recognizing the platform’s value and start to invest in advertising on it. Snapchat advertising statistics indicate that by the end of 2021, the platform’s advertising revenue will total $2.62 billion, up from $1.53 billion in 2019. Snapchat stats reveal this age group is also Snapchat’s largest user demographic. Interestingly, though, 22% of this age group claim to never use the app, and the figure keeps growing with users’ age.

Snapchat Ad Types

One might expect this number to be higher, but it appears that not even one-fifth of all males on Snapchat use the photo-sharing app daily. According to the latest Snapchat stats, females are more prominent daily users, and they share more photos, compared to their male peers. 18% of male Snapchat users access the app at least once a day. How much you’re paying each time a customer starts a checkout. The total number of times people swipe up on your ads to view the attachments.

The start was rough for Snapchat, or Picaboo as it was first known. It was presented as a group project at Stanford, where their peers scrutinized the concept of self-deleting messages and found it redundant. Luckily for the two of them, the market and the general public thought differently. Snapchat ads can potentially reach 71.4% of Saudi Arabia’s population. Snapchat revenue climbed to $911 million in Q4 2020, totaling $2.5 billion for the year.

• This, however, doesn’t prevent the NFL, NBA, MLS, and other major leagues and teams to advertise on Snapchat, together with known clothing brands that sponsor some of the teams.
• North America accounts for over 40% of the platform’s users.
• When it comes to Snapchat, however, production costs are low for a 6 seconds video, the audience is bigger than anyone can imagine, and the cost of advertising is neglectable.
• No matter what your online marketing strategy is, Facebook has to be a big part of it.

One of the examples in the movie industry and its miraculously successful marketing campaign for Deadpool. 88% of users enjoy viewing the entire story made by advertisers. Snapchat statistics by country reveal that ads on the platform can potentially reach 71.4% of Saudi Arabia’s population.

Accounting for 48% of the total Snapchat user base in the US, those aged between 15 and 25 make the largest demographic on the platform. Millennials are Snapchat’s early adopters who remain loyal to the platform. Snapchat is the third-most-popular platform millennials use, behind only Facebook and Instagram. The latest data indicates that over half of millennials are checking Snapchat daily. You might think that this number is larger, but only 15% of Snapchatters use the platform to send nudes, or at least that’s how many of them admit to it.

What Should You Spend On Snapchat Ads?

Businesses leveraging Snapchat can easily get the attention of these two valuable generation groups. 37% of internet users who reside in urban areas use Snapchat. Snapchat users share 2.1 million snaps every minute. And if you want to bring your Snapchat Ads data to a spreadsheet, a data warehouse, or a BI tool, check out the 14-day Supermetrics free trial.

Finally, there are two tables showing your top campaigns and top ads. The total number of times a Snapchatter starts a checkout on your website. The total number of times Snapchatters saw your ads. Once your Snapchat Premium account is set up, you’ll need to promote it to start bringing in the money. And one of the easiest ways to do so is by creating two Snapchat accounts.

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North America accounts for over 40% of the platform’s users. While Snapchat popularity in the region is still growing, the company managed to grow its user base globally too. 71 million Snapchat DAUs are from Europe and 77 million are from other parts of the world. ECPM and eCPV are good metrics to track if you’re running brand awareness campaigns.

The total number of times someone viewed your ad to at least 97%. For video ads, you should pay attention to quartiles. The first thing to look at when analyzing your conversion data is definitely your ads. You need to create attractive and engaging ads to capture the audiences’ attention, encourage them to visit your website, and ultimately convert. For example, you can analyze your creatives to see what images, videos, or messages work best for prospecting. You can then double down on the best-performing creative combinations.

In no way can a company afford to reach that many people on TV or any other media, as the marketing campaign would cost hundreds of millions of dollars. When it comes to Snapchat, however, production costs are low for a 6 seconds video, the audience is bigger how much does snapchat cost than anyone can imagine, and the cost of advertising is neglectable. Similar to cost per add to cart and cost per started check out, eCPSU also measures your campaigns’ profit. The higher your eCPSU is, the less profit margin you’re going to get.

The 3 Snapchat Bidding Strategies

A swipe up is equivalent to an ad click on Facebook or Twitter. The secret to running successful Snapchat ad campaigns is knowing what resonates most with your audience. Snapchat analytics helps you understand exactly which campaigns, creatives, or audience segments drive revenue. The biggest misconception about Snapchat is that it’s only a platform for gen Z.

Snapchat’s advertising revenue will reach $2.62 billion by the end of 2021. Statistics on Snapchat financials show that cash flow in Q improved by $14 million, reaching $53 million. Free cash flow reached $69 million, noting a $7 million improvement. Snapchat insights reveal that ending cash and marketable securities also increased to $2.5 billion.

Financial Statistics About Snapchat

As with any popular medium, advertisers and digital marketing firms have found ways to utilize Snapchat to their advantage. With the addition of the Discover feed, brands have been allowed to present their products and content to users, bringing in a ton of revenue for Snapchat and themselves. The size of data that goes through the app is significant, causing Snapchat to get into a $2 billion deal with Google for their cloud storage. Luckily, all the data stays on the servers temporarily, keeping the costs semi-reasonable.

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The app also allows users to get creative with their snaps — thanks to Bitmoji — along with using the cool filters that are available. And one of the biggest selling points is that Snapchat can be monetized to your benefit. Counting 498 million Snapchat monthly active users, the app is the sixth most popular messaging platform worldwide. It’s the seventh most popular app in the US with 45.98 million active users. Snapchat is the most popular app among teenagers and young adults, with 77% of this demographic preferring the platform over any other social media network.

People are unlikely to buy from brands they’ve never heard of before. So you need to get your campaigns in front of your target audience first. Then, you can charge a premium for your shared post.

Reallocate Your Time And Budget

So, many people want the on Snapchat Premium along with learning how to get it. However, they also allow you to purchase advertising directly off Snapchat, which gives you some insight into each ad type’s value. While most advertisers will use the campaign manager to tailor their ads, companies with big marketing budgets may go directly through Snapchat.

Don’t worry, all of the current photo lenses are still free. We have established earlier that most of Snapchat’s users are young adults, nowadays commonly referred to as millennials. What millennials like are tight jeans, strange hats, and new technologies. This is the reason why Snapchat might not be the best place to advertise those services. On the other hand, some entertainment outlets have found success through advertising on Snapchat.

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Snapchat user demographics reveal women dominate the platform. Even though Snapchat’s officials refuse to reveal the exact Snapchat number of users by gender, sources from within the company assure us that this number is correct. For 40% of Gen Z members, Snapchat is the main source of information regarding COVID-19. Snapchat analysis shows that Snapchatters produced more than 445 Discover stories related to the coronavirus outbreak and over 68 million users viewed COVID-related content. After reading this post, I hope you will think about different cases to analyze your Snapchat Ads data and the types of reports you want to build.

Like with any investment, ROI is key, and if you find Snapchat offers a greater return on your ad spend than other platforms, then consider increasing your budget. As mentioned previously, Snapchat ads cost around $2.95 per thousand impressions. Still, that cost can shift dramatically based on the number of advertisers, your industry, and a number of other factors we’ve already covered. Second, they have incredible algorithms designed to get results for advertisers, so using these bidding strategies is recommended. First, social platforms have huge competition, so they need to offer a good return to earn your advertising fees. For the smooth usage of Snapchat on a laptop, you need to download the emulator Bluestacks.

You can switch off the ads that bring low-quality traffic. According to the latest Snapchat statistics from Q4 2020, 265 million users accessed Snapchat daily. The average Snapchatter opens the app 30 times https://globalcloudteam.com/ and spends around 30 minutes on it every day. In Q4 2020, 265 million daily active users have accessed Snapchat, a 20% YoY increase. People are creating and sending more than 5 billion snaps every day.